Consumer Behavior: Global Edition

Consumer Behavior: Global Edition


Yazar Michael Solomon
Yayınevi Pearson Education
ISBN 9780273767312
Baskı yılı 2012
Sayfa sayısı 640
Ağırlık 1.14 kg
Edisyon 10
Stok durumu Tükendi   

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411) if you w
Section 1 Consumers in the Marketplace Chapter 1 Buying, Having, and Being Section 2 Consumers as Individuals Chapter 2 Perception Chapter 3 Learning and Memory Chapter 4 Motivation and Global Values Chapter 5 The Self Chapter 6 Personality and Ps