International Business Strategy: Rethinking the Foundations of Global Corporate Success

International Business Strategy: Rethinking the Foundations of Global Corporate Success


Yazar Alain Verbeke
Yayınevi Cambridge University Press
ISBN 9780521681117
Baskı yılı 2009
Sayfa sayısı 499
Ağırlık 1.04 kg
Edisyon 1
Stok durumu Tükendi   

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for todays managers? How do students turn the message from academic literature into effective business strategies within an MNE? This pra
Introduction; Part I. Core Concepts: 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5