The Language of Magazines: *shows how linguistic techniques such as puns and presuppositions are used by magazines to capture our attention *examines how image and text combine to produce meaning *discusses how ideological messages are conveyed *analyses how the sexes are constructed through language *looks at how magazines relate to culture *explores a wide variety of magazines, including Cosmopolitan, Mens Health, Bliss, Diva, FHM, Sugar and Viz.