Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

Yazar : Howard R. Moskowitz Sebastiano Porretta Matthias Silcher
Yayınevi : Wiley-Blackwell
ISBN : 9780813824246
Baskı yılı : 2005
Sayfa sayısı : 612
Ağırlık : 1.44 kg
Stok durumu : Tükendi   
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the
How the book was born - Sebastianos tale
1 The business environment and the role of concept