Strategic Management of Technological Innovation

Strategic Management of Technological Innovation


Yazar Melissa A Schilling
Yayınevi McGraw-Hill Higher Education
ISBN 9780071289573
Baskı yılı 2010
Sayfa sayısı 288
Ağırlık 0.50 kg
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

"Strategic Management of Technological Innovation, 3/e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schillings approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
1Introduction PART ONE Industry Dynamics of Technological Innovation 2Sources of Innovation 3Types and Patterns of Innovation 4Standards Battles and Design Dominance 5Timing of Entry PART TWO Formulating Technological Innovation Strategy 6Defining the Organizations Strategic Direction 7Choosing Innovation Projects 8Collaboration Strategies 9Protecting Innovation PART THREE Implementing Technological Innovation Strategy 10Organizing for Innovation 11Managing the New Product Development Process 12Managing New Product Development Teams 13Crafting a Deployment Strategy INDEX

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 150.08 TL 300.15 TL
3 ay 101.98 TL 305.95 TL
6 ay 54.38 TL 326.25 TL
9 ay 38.67 TL 348.00 TL
12 ay 31.30 TL 375.55 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 150.08 TL 300.15 TL
3 ay 101.98 TL 305.95 TL
6 ay 54.38 TL 326.25 TL
9 ay 38.67 TL 348.00 TL
12 ay 31.30 TL 375.55 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 150.08 TL 300.15 TL
3 ay 101.98 TL 305.95 TL
6 ay 54.38 TL 326.25 TL
9 ay 38.67 TL 348.00 TL
12 ay 31.30 TL 375.55 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 150.08 TL 300.15 TL
3 ay 101.98 TL 305.95 TL
6 ay 54.38 TL 326.25 TL
9 ay 38.67 TL 348.00 TL
12 ay 31.30 TL 375.55 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 150.08 TL 300.15 TL
3 ay 101.98 TL 305.95 TL
6 ay 54.38 TL 326.25 TL
9 ay 38.67 TL 348.00 TL
12 ay 31.30 TL 375.55 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 150.08 TL 300.15 TL
3 ay 101.98 TL 305.95 TL
6 ay 54.38 TL 326.25 TL
9 ay 38.67 TL 348.00 TL
12 ay 31.30 TL 375.55 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 290.00 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.