Principles of Marketing, Plus MyMarketingLab with Pearson Etext

Principles of Marketing, Plus MyMarketingLab with Pearson Etext

Yazar : Philip Kotler Gary Armstrong
Yayınevi : Pearson Education
ISBN : 9780273787969
Baskı yılı : 2013
Ağırlık : 1.26 kg
Edisyon : 15
Stok durumu : Tükendi   
This package includes a physical copy of Principles of Marketing, Global Edition, 15e as well as access to the eText and MyMarketingLab. For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. To

Part I.?Defining Marketing and the Marketing Process

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

?

Part II.?Und