Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of stud
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY Section A: Introduction and Overview Chapter 1: Strategy, Business Models, and Competitive Advantage Chapter 2: Charting a Companys Direction: Vision and Mission, Objectives, and Strate