Marketing Management with MyMarketingLab

Marketing Management with MyMarketingLab

Yazar : Philip Kotler Kevin Lane Keller
Yayınevi : Pearson Education
ISBN : 9780273755029
Baskı yılı : 2011
Edisyon : 14
Stok durumu : Tükendi   
For undergraduate and graduate courses in marketing management. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside t

Part 1: Understanding Marketing Management

Chapter 1. Defining Marketing for the 21st Century

Chapter 2. Developing Marketing Strategies and Plans

Part 2: Capturing Marketing Insights

Chapter 3. Gathering Informati