Framework for Marketing Management :Global Edition

Framework for Marketing Management :Global Edition

Yazar : Philip Kotler ; Prof. Dr. Kevin Lane Keller
Yayınevi : Pearson Education
ISBN : 9780273752516
Baskı yılı : 2011
Sayfa sayısı : 368
Ağırlık : 0.48 kg
Edisyon : 5
Stok durumu : Tükendi   
For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the
Part I: Understanding Marketing Management Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing and Implementing Marketing Strategies and Plans Chapter 3: Understanding Markets, Market Demand, and the Marketing Environment Part