Framework for Marketing Management :Global Edition

Framework for Marketing Management :Global Edition


Yazar Philip Kotler ; Prof. Dr. Kevin Lane Keller
Yayınevi Pearson Education
ISBN 9780273752516
Baskı yılı 2011
Sayfa sayısı 368
Ağırlık 0.48 kg
Edisyon 5
Stok durumu Tükendi   

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the
Part I: Understanding Marketing Management Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing and Implementing Marketing Strategies and Plans Chapter 3: Understanding Markets, Market Demand, and the Marketing Environment Part