This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a
Part One: Laying the Groundwork 1. Mass Communication, Culture, and Media Literacy 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences 3. Books 4. Newspapers 5. Magazines 6. Film 7.