Overview: The 18th edition of "Crafting and Executing Strategy" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of
Part I: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: Charting a Companys Direction: Vision and Mission, Objectives and Strategy Section