Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases


Yazar Arthur A. Jr. Thompson Margaret Peteraf John E Gamble A. J. Strickland Iii
Yayınevi McGraw-Hill Higher Education
ISBN 9780071317009
Baskı yılı 2011
Sayfa sayısı 1184
Stok durumu Tükendi   

Overview: The 18th edition of "Crafting and Executing Strategy" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of
Part I: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: Charting a Companys Direction: Vision and Mission, Objectives and Strategy Section