Consumer Behaviour: A European Perspective

Consumer Behaviour: A European Perspective


Yazar Michael R. Solomon Gary Bamossy Prof Søren Askegaard Margaret K. Hogg
Yayınevi Pearson Education
ISBN 9780273717263
Baskı yılı 2009
Sayfa sayısı 728
Ağırlık 1.33 kg
Edisyon 4
Stok durumu Tükendi   

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The bo
Ch. 1 An introduction to consumer behaviour 3
Ch. 2 A consumer society