Strategic Management, Plus MyManagementLab with Pearson Etext

Strategic Management, Plus MyManagementLab with Pearson Etext


Yazar : Fred David
Yayınevi : Pearson Education
ISBN : 9780273767589
Baskı yılı : 2012
Stok durumu : Tükendi   

This package includes a physical copy of Strategic Management: Concepts and Cases Global Edition, 14/e by Fred David, as well as access to the eText and MyManagementLab. For undergraduate and graduate courses in strategy. A skills-oriented, practitioner
Part 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management The Cohesion Case: The Walt Disney Company -- 2011 Part 2: Strategy Formulation Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chap