Strategic Management, Plus MyManagementLab with Pearson Etext

Strategic Management, Plus MyManagementLab with Pearson Etext


Yazar Fred David
Yayınevi Pearson Education
ISBN 9780273767589
Baskı yılı 2012
Stok durumu Tükendi   

This package includes a physical copy of Strategic Management: Concepts and Cases Global Edition, 14/e by Fred David, as well as access to the eText and MyManagementLab. For undergraduate and graduate courses in strategy. A skills-oriented, practitioner
Part 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management The Cohesion Case: The Walt Disney Company -- 2011 Part 2: Strategy Formulation Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chap