Management and Creativity: From Creative Industries to Creative Management

Management and Creativity: From Creative Industries to Creative Management


Yazar Chris Bilton
Yayınevi Wiley-Blackwell
ISBN 9781405119955
Baskı yılı 2006
Sayfa sayısı 216
Ağırlık 2.86 kg
Stok durumu Tükendi   

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between creatives and suits. * Draws on the work of management theorists such as Mintzberg and Porte
Introduction : creativity and the creative industries
1 Defining creativity