Advertising & IMC with MyMarketingLab

Advertising & IMC with MyMarketingLab

Yazar : Sandra Moriarty Nancy Mitchell William Wells
Yayınevi : Pearson Education
ISBN : 9780273754510
Baskı yılı : 2011
Edisyon : 9
Stok durumu : Tükendi   
For introductory courses in advertising. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. An a

Part I: Principles Endure In Times of Turmoil

Chapter 1. The New World of Marketing Communication

Chapter 2. Integrated Brand Communication

Chapter 3. Brand Communication and Society

Part II: Principle: Be True to Th