Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads


Yazar Luke Sullivan Sam Bennett
Yayınevi John Wiley & Sons
ISBN 9781118101339
Baskı yılı 2012
Sayfa sayısı 400
Ağırlık 0.53 kg
Stok durumu Tükendi   

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply th
FOREWORD MIKE HUGHES xi PREFACE xiii CHAPTER 1 Salesmen Dont Have to Wear Plaid Selling without selling out 1 CHAPTER 2 A Sharp Pencil Works Best Some thoughts on getting started 14 CHAPTER 3 A Clean Sheet of Paper Coming up with an idea-the broad st