A landmark text, "The Social Animal" offers a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of research and intriguing examples, Aronson probes the patterns and motives of human behaviour, coveri
What is Social Psychology? - Conformity - Mass Communication, Propaganda, and Persuasion - Social Cognition - Self-Justification - Human Aggression - Prejudice - Liking, Loving, and Interpersonal Sensitivity - Social Psychology as a Science