This text provides up-to-date information on broadcasting, electronic media and telephone and computer technologies, including the history and organization of the industry, programming practices, equipment, distribution networks, business practices, laws and regulations and ethical considerations.
Electronic media forms; commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media; electronic media functions; business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects.