Strategic Entrepreneurship

Strategic Entrepreneurship


Yazar : Philip A. Wickham
Yayınevi : Pearson Education
ISBN : 9780273706427
Baskı yılı : 2006
Sayfa sayısı : 648
Ağırlık : 1.10 kg
Edisyon : 4
Stok durumu : Tükendi   

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad gr
Prologue : entrepreneurship in the modern world
1 The nature of entrepreneurship