Strategic Entrepreneurship

Strategic Entrepreneurship


Yazar Philip A. Wickham
Yayınevi Pearson Education
ISBN 9780273706427
Baskı yılı 2006
Sayfa sayısı 648
Ağırlık 1.10 kg
Edisyon 4
Stok durumu Tükendi   

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad gr
Prologue : entrepreneurship in the modern world
1 The nature of entrepreneurship