Modern Competitive Strategy

Modern Competitive Strategy


Yazar Gordon Walker
Yayınevi McGraw-Hill Education (ISE Editions)
ISBN 9780071232746
Baskı yılı 2003
Sayfa sayısı 456
Ağırlık 2.31 kg
Stok durumu Tükendi   

"Modern Competitive Strategy" by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the div
Part One: Introduction 1. What is Strategy? Part Two: Building Competitive Advantage 2. Competitive Advantage 3. Industry Analysis 4. Competing Over Time: Industry and Firm Evolution 5. Strategy Execution Part Three: Managing the Boundaries of the