"Management Strategy: Sustaining Competitive Advantage", 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where m
PART ONE: MANAGING STRATEGICALLY Chapter 1: Strategy Basics Chapter 2: External Analysis Chapter 3: Internal Analysis PART TWO: MAKING MOVES Chapter 4: Timing and Positioning Chapter 5: Mergers, Acquisitions, and Divestitures Chapter 6: Globalizat