The Marketing Game! (with student CD ROM)

The Marketing Game! (with student CD ROM)


Yazar Charlotte H Mason Jr., William D. Perreault
Yayınevi McGraw-Hill Education
ISBN 9780071150460
Baskı yılı 2001
Sayfa sayısı 100
Stok durumu Tükendi   

"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity b