International Business: The New Realities

International Business: The New Realities


Yazar S. Tamer Cavusgil Gary Knight John Riesenberger
Yayınevi Pearson Education
ISBN 9780132453271
Baskı yılı 2011
Sayfa sayısı 656
Ağırlık 1.16 kg
Edisyon 2
Stok durumu Tükendi   

An innovative and engaging learning system for International Business. Based on the authors collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities i
Part 1: Foundation Concepts Chapter 1. Introduction: What Is International Business? Chapter 2. Globalization of Markets and the Internationalization of the Firm Chapter 3. Organizational Participants that Make International Business Happen Part 2: Th