Formulation, Implementation and Control of Competitive Strategy

Formulation, Implementation and Control of Competitive Strategy

Yazar : John Pearce
Yayınevi : McGraw-Hill Higher Education
ISBN : 9780071283328
Baskı yılı : 2008
Sayfa sayısı : 384
Stok durumu : Tükendi   
This text looks at contemporary research in strategic management with an emphasis on conceptual tools and skills created by scholars and practitioners in the field.
Part One Overview of Strategic Management 1 Strategic Management Part Two Strategy Formulation 2 Company Mission 3 Corporate Social Responsibility and Ethics 4 The External Environment 5 The Global Environment 6 Internal Analysis 7 Long-Ter