Services Marketing Management: An International Perspective

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Services Marketing Management: An International Perspective

Yazar	: Hans Kasper Piet van Helsdingen Wouter de Vries Jr.
Yayınevi	: John Wiley & Sons
ISBN	: 9780471984900
Baskı yılı	: 1999
Sayfa sayısı	: 768
Ağırlık	: 0.50 kg
Stok durumu	: Var Stok detayları
Kargoya teslim	: Aynı gün kargo

Services marketing has emerged in recent years as one of the most rapidly growing courses on the marketing curriculum, especially in Northern Europe. Services marketing management is all about ensuring the production of the right services in the right place and right time at the right price. This textbook provides an international perspective on the subject. It integrates the three themes of service quality, human resources and market orientation, with examples and cases from all over the world, and also offers a mix of theory and practice to reflect the wide experiences of the author team.

	Foreword
	Preface
1	Fundamentals of Services Marketing	5
2	Classifying Services	43
3	Service Environment	71
4	From Buying Behavior to Relationships	143
5	Service Quality	181
6	Collecting and Managing Market Information	241
7	Strategic Planning at Corporate Level	303
8	Marketing Planning in Strategic Business Units	343
9	Internationalization Strategies	383
10	People, Organization and Processes	441
11	Developing and Providing Services	489
12	Communication	543
13	Distribution	587
14	Pricing	625
15	Implementation and Control	671
	Bibliography	725
	Index	740

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	412.50 TL
2 ay	215.53 TL	431.06 TL
3 ay	146.44 TL	439.31 TL
6 ay	78.03 TL	468.19 TL
9 ay	55.69 TL	501.19 TL
12 ay	44.86 TL	538.31 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	412.50 TL
2 ay	215.53 TL	431.06 TL
3 ay	146.44 TL	439.31 TL
6 ay	78.03 TL	468.19 TL
9 ay	55.69 TL	501.19 TL
12 ay	44.86 TL	538.31 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	412.50 TL
2 ay	215.53 TL	431.06 TL
3 ay	146.44 TL	439.31 TL
6 ay	78.03 TL	468.19 TL
9 ay	55.69 TL	501.19 TL
12 ay	44.86 TL	538.31 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	412.50 TL
2 ay	215.53 TL	431.06 TL
3 ay	146.44 TL	439.31 TL
6 ay	78.03 TL	468.19 TL
9 ay	55.69 TL	501.19 TL
12 ay	44.86 TL	538.31 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	412.50 TL
2 ay	215.53 TL	431.06 TL
3 ay	146.44 TL	439.31 TL
6 ay	78.03 TL	468.19 TL
9 ay	55.69 TL	501.19 TL
12 ay	44.86 TL	538.31 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	412.50 TL
2 ay	215.53 TL	431.06 TL
3 ay	146.44 TL	439.31 TL
6 ay	78.03 TL	468.19 TL
9 ay	55.69 TL	501.19 TL
12 ay	44.86 TL	538.31 TL