Consumer Behavior with DDB LifeStyle Study Data Disk

Consumer Behavior with DDB LifeStyle Study Data Disk


Yazar Delbert I Hawkins David L Mothersbaugh Roger J Best
Yayınevi McGraw-Hill Higher Education
ISBN 9780071288415
Baskı yılı 2009
Sayfa sayısı 778
Stok durumu Tükendi   

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavi
Part One: Introduction Chapter One: Consumer Behavior and Marketing Strategy Part Two: External Influences Chapter Two: Cross-Cultural Variations in Consumer Behavior Chapter Three: The Changing American Society: Values Chapter Four: The Changing Ame