Marketing Research (6th ed)

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Marketing Research (6th ed)

Yazar	: David A. Aaker V. Kumar George S. Day
Yayınevi	: John Wiley & Sons
ISBN	: 9780471170693
Baskı yılı	: 1997
Sayfa sayısı	: 792
Ağırlık	: 1.59 kg
Stok durumu	: Var Stok detayları
Kargoya teslim	: Aynı gün kargo

This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret an

Pt. I

Nature and Scope of Marketing Research

Ch. 1

A Decision-Making Perspective

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	189.50 TL
2 ay	98.07 TL	196.13 TL
3 ay	66.64 TL	199.92 TL
6 ay	35.53 TL	213.19 TL
9 ay	25.27 TL	227.40 TL
12 ay	20.45 TL	245.40 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	189.50 TL
2 ay	98.07 TL	196.13 TL
3 ay	66.64 TL	199.92 TL
6 ay	35.53 TL	213.19 TL
9 ay	25.27 TL	227.40 TL
12 ay	20.45 TL	245.40 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	189.50 TL
2 ay	98.07 TL	196.13 TL
3 ay	66.64 TL	199.92 TL
6 ay	35.53 TL	213.19 TL
9 ay	25.27 TL	227.40 TL
12 ay	20.45 TL	245.40 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	189.50 TL
2 ay	98.07 TL	196.13 TL
3 ay	66.64 TL	199.92 TL
6 ay	35.53 TL	213.19 TL
9 ay	25.27 TL	227.40 TL
12 ay	20.45 TL	245.40 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	189.50 TL
2 ay	98.07 TL	196.13 TL
3 ay	66.64 TL	199.92 TL
6 ay	35.53 TL	213.19 TL
9 ay	25.27 TL	227.40 TL
12 ay	20.45 TL	245.40 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	189.50 TL
2 ay	98.07 TL	196.13 TL
3 ay	66.64 TL	199.92 TL
6 ay	35.53 TL	213.19 TL
9 ay	25.27 TL	227.40 TL
12 ay	20.45 TL	245.40 TL