Why Should Anyone Buy from You?: Earn Customer Trust to Drive Business Success (Financial Times Series)

Why Should Anyone Buy from You?: Earn Customer Trust to Drive Business Success (Financial Times Series)


Yazar Justin Basini
Yayınevi Pearson Education
ISBN 9780273745518
Baskı yılı 2011
Sayfa sayısı 224
Ağırlık 0.44 kg
Edisyon 1
Stok durumu Tükendi   

HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth resea
Contents Acknowledgements Introduction: Why trust makes you money 1 Why trust matters A deeper understanding of trust Easy to feel but hard to define The nice guy finishes first A trusts B to do X Are people who trust dumb? Free market free fall