FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell

FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell


Yazar Ian Atkinson
Yayınevi Pearson Education
ISBN 9780273761136
Baskı yılı 2011
Sayfa sayısı 184
Ağırlık 0.30 kg
Edisyon 1
Stok durumu Tükendi   

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choi
About the author Introduction part 1 Planning 1 Powerful business writing: Your objective 2 Proposition: The thin end of your wedge 3 Content: Interrogation & insight 4 Context: Audience & medium 5 Concept: Bringing your story to life 6 Essentia