The Truth About Innovation transforms todays most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to: * increase creativity * encourage collaboration * co-create with customers * overcome indifference * make ideas into money * thrive on change...and much more. This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the authors research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved. The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness. Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking aha as you read each page. The Truth and nothing but The Truth.
PREFACE TRUTH 1: INNOVATION IS NEW STUFF THAT IS MADE USEFUL TRUTH 2: A BEAUTIFUL IDEA IS NEVER PERFECT TRUTH 3: A CRISIS IS A TERRIBLE THING TO WASTE TRUTH 4: A GREAT INNOVATION DESERVES A GREAT NAME TRUTH 5: ANY FOOL CAN DO EITHER, GENIUS DOES BOTH TRUTH 6: ALL NEW IDEAS ARE MADE OF OLD IDEAS TRUTH 7: BET SMALL TO WIN BIG TRUTH 8: BETTER TO ASK FORGIVENESS THAN PERMISSION TRUTH 9: CREATIVITY IS A PROCESS NOT AN ACCIDENT TRUTH 10: CREATIVITY IS ITS OWN REWARD TRUTH 11: CROWDS ARE MAD, BAD AND ADVANTAGEOUS TO KNOW TRUTH 12: CUT INNOVATION SOME SLACK TRUTH 13: CURE APATHY BY SHARING PURPOSE TRUTH 14: DO WHAT YOUR COMPETITION WONT TRUTH 15: DONT GET LOST IN TRANSLATION TRUTH 16: DIFFERENT STRUCTURAL STROKES FOR DIFFERENT FOLKS TRUTH 17: EVEN USELESS CAN BE USEFUL TRUTH 18: EVERY COMPANY NEEDS AN IDEA MARKET TRUTH 19: EVERYONE CAN LEARN TO THINK BETTER TRUTH 20: FIND THE BUZZ THAT WORKS FOR YOUR PEOPLE TRUTH 21: FREE YOUR CHILDREN BEFORE SOMEONE EATS THEM TRUTH 22: GET YOUR DUCKS IN A ROW TRUTH 23:GOT TO SHARE MORE TO GET MORE TRUTH 24:HELL HATH NO FURY LIKE TALENT SPURNED TRUTH 25:HIRE FOR HOW THEY LEARN, NOT WHAT THEY KNOW TRUTH 26:HOW MUCH IS THE FUTURE WORTH? TRUTH 27:IDEAS ARE FRAGILE, HANDLE WITH CARE TRUTH 28:INNOVATE YOUR WAY OUT OF RECESSION TRUTH 29:INNOVATION CAN BE MEASURED TRUTH 30: INNOVATION IS NOT EVERYWHERE TRUTH 31:ITS A CULTURAL THING TRUTH 32:JUST ENOUGH DISUNITY FOR PROGRESS TRUTH 33:LEADERS GET THE INNOVATION THEY DESERVE TRUTH 34:LITTLE DIFFERENCES MAKE A BIG DIFFERENCE TRUTH 35:LOOK OUTSIDE FOR A BIGGER BRAIN TRUTH 36:MADONNA KNOWS MORE THAN YOUR BOSS TRUTH 37:MEETING OF MINDS NOT MINDLESS MEETINGS TRUTH 38:MOST THINGS WILL FAIL, GET OVER IT TRUTH 39:NOT ALL NETWORKS ARE CREATED EQUAL TRUTH 40:OPEN SPACES, OPEN MINDS TRUTH 41:PEOPLE JUDGE YOU FIRST, THEN YOUR IDEAS TRUTH 42:POWER IS ORIGINALITYS BEST FRIEND TRUTH 43:QUICK FIXES CAN LEAD TO GREAT INNOVATIONS TRUTH 44:REINVENTING THE WHEEL IS A GOOD THING TRUTH 45:SECOND CAN BE BETTER THAN FIRST TRUTH 46:SOME IDEAS ARE EASIER TO SWALLOW TRUTH 47:SOMETIMES YOU HAVE TO GAMBLE EVERYTHING TRUTH 48:SUCCESS IS AN S-SHAPED CURVE TRUTH 49:THE IDEAL DESIGN IS THE SIMPLEST DESIGN TRUTH 50:THIS IS GOING TO HURT TRUTH 51:UNDERSTAND CHANGE TO MAKE PROGRESS TRUTH 52:WELCOME TO THE INNOVATION FACTORY TRUTH 53:WHAT YOU KNOW CAN HURT YOU TRUTH 54:WHO THE HELL CARES WHERE IT WAS BUILT? TRUTH 55:YOU CANT CONTROL THE WAVES SO LEARN TO SURF REFERENCES ACKNOWLEDGEMENTS ABOUT THE AUTHOR