Discover the secrets of some of the worlds leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know. * Find your Big Idea and learn how that sets you apart from the competition * Learn critical lessons from the pioneers of retail * Understand what customers really want from your format * Find out how to build strong store teams * Become skilled in delighting your customers Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Table of Contents Part 1 You - starting at the beginning 1 What do you want for yourself? 2 Rising above the crowd 3 Keeping it simple 4 Rolling those snowballs Part 2 Team - make us happy and we will make you money 5 Whats the Big Idea? 6 How to build great teams 7 How to get people out of bed 8 All we need is a little better every time Part 3 Customer - make me happy and I will give you my money 9 We love shopping here! 10 Price and value 11 Promote or die 12 Marketing for real people Part 4 Store - make it brilliant and they will spend 13 Discovery 14 The great big theatre of shop 15 Detail, detail, detail - the store environment 16 And finally...how we got here Epilogue - and were done?