Political Marketing: Principles and Applications

Political Marketing: Principles and Applications


Yazar Jennifer Lees-Marshment
Yayınevi Routledge
ISBN 9780415431293
Baskı yılı 2009
Sayfa sayısı 320
Ağırlık 0.35 kg
Stok durumu Tükendi   

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain i
List of case studies and contributor details
List of tables