Introducing Communication Theory: Analysis and Application, with Free PowerWeb

Introducing Communication Theory: Analysis and Application, with Free PowerWeb


Yazar Richard L. West Lynn H Turner
Yayınevi McGraw-Hill Higher Education
ISBN 9780071110150
Baskı yılı 2003
Sayfa sayısı 544
Stok durumu Tükendi   

This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the t
PrefacePart One. Setting the Stage Chapter 1. What Is Communication? Chapter 2. Framing Our Past and Present Chapter 3. Thinking About Theory Chapter 4. Understanding the Research ProcessPart Two. Understanding the Dialogue THE SELF AND MESSAGESChapter 5.