Christian Potschkaprovides a comprehensive comparative analysis of the evolution of British and German broadcasting policies with a specific focus on processes of marketization and liberalization as they have affected national policy-making processes, regulatory frameworks and media structures. The study frames the development of communications policy in two ways. First, the book explores tensions in both countries between the public and private sectors; second, it evaluates the differential impact of federalization and centralization.By discussing the various political, economic and cultural factors relevant to the emergence of contemporary broadcasting structures and institutions,Potschka contextualizes the development and impact of policies on media systems. Drawing attention to the dynamics and changing paradigms of communications policy-making and regulatory trends,this bookhighlights many of the ideas and values that have been brought to bear on processes of policy-making in the UK and Germany.
A Note on Language and Terminology Acknowledgements List of Tables List of Figures List of Abbreviations PART I: INTRODUCTION, THEORY AND METHODOLOGY Theorezing Broadcasting Marketization The Logic of Comparison PART II: DEVELOPMENTS AND TRANSITIONS IN BRITISH BROADCASTING From the Origins of Broadcasting to the Postwar Period (1920-45) Welfare State and Broadcasting Duopoly (1945-55) Social Democratic Consensus and BBC2 (1955-64) A Changing Society (1964-79) The Turn to Market-Driven Politics (1979-90) From Broadcasting to Communications Policy (1990-2003) Ofcom, Public Value and Beyond (2003 onwards) PART III: DEVELOPMENTS AND TRANSITIONS IN GERMAN BROADCASTING From the Origins of Broadcasting to the Postwar Period (1920-45) From Partial Sovereignty towards Independence (1945-55) Federal Government vs. Lander: The Battle for Broadcasting (1955-69) From Public Oligopoly to Commercial Competition (1970-82) The Start of Commercial Broadcasters / Competition (1982-89) Reunification and Consolidation (1990-2004) Centralized Governance, the Three Step Test and Beyond (2004 onwards) PART IV: ASSESSING THE DYNAMICS OF BROADCASTING REGULATIONIN THE UK AND GERMANY Interdependencies between Public and Private Sector Centralization vs. Federalism: Implications and Responses The Market and the State Policy-Making, Continuity and Change Appendix 1: Interviews and Correspondence Appendix 2: Short Biographies of Interviewees Bibliography Index