Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition

Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition


Yazar Art Weinstein
Yayınevi CRC Press
ISBN 9781439861288
Baskı yılı 2012
Sayfa sayısı 319
Ağırlık 0.60 kg
Stok durumu Tükendi   

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers - this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competit
Customer Value-The Building Blocks Customers Want Exceptional Value! Be Customer Driven and Market Driving Process Management-Best Practices Designing a Successful Customer Strategy Building a Winning Business Model and Value Proposition Service and Qual