This book is a comprehensive guide to academic writing and publishing. It approaches the subject from a descriptive foundation for understanding academic tenure and promotion decisionmaking. The book then treats the considerations for selecting the avenues open to an academic for publishing: conference papers, grants, journals, scholarly books, texts, and popular or trade books. Each avenue is given a chapter-length discussion. Electronic media is also described in detail. Finally, Cantor offers a view of the marketing of a book product.