| | | Acknowledgements | | |
| | | Editors Note | | |
| | | Introduction: Reading the Fragments by Deniz Kandiyoti | | 1 |
| Pt. I | | New Axes of Social Differentiation | | |
| 1 | | The New Middle Class and the Joys of Suburbia by Sencer Ayata | | 25 |
| 2 | | The Doorkeeper, the Maid and the Tenant: Troubling Encounters in the Turkish Urban Landscape by Gul Ozyegin | | 43 |
| 3 | | Encounters at the Counter: Gender and the Shopping Experience by Ayse Durakbasa and Dilek Cindoglu | | 73 |
| 4 | | Discipline, Success and Stability: The Reproduction of Gender and Class in Turkish Secondary Education by Feride Acar and Ayse Ayata | | 90 |
| Pt. II | | Cultural Production and the Production of Culture | | |
| 5 | | Playing Games with Names by Serif Mardin | | 115 |
| 6 | | I Dance Folklore by Arzu Ozturkmen | | 128 |
| 7 | | The Film Does not End with an Ecstatic Kiss by Secil Buker | | 147 |
| 8 | | Global Consumerism, Sexuality as Public Spectacle, and the Cultural Remapping of Istanbul in the 1990s by Ayse Oncu | | 171 |
| 9 | | The Islamist Paradox by Jenny B. White | | 191 |
| Pt. III | | Shifting Identities at Home and Abroad | | |
| 10 | | The Market for Identities: Secularism, Islamism, Commodities by Yael Navaro-Yashin | | 221 |
| 11 | | We Pray Like You Have Fun: New Islamic Youth in Turkey between Intellectualism and Popular Culture by Ayse Saktanber | | 254 |
| 12 | | Pink Card Blues: Trouble and Strife at the Crossroads of Gender by Deniz Kandiyoti | | 277 |
| 13 | | A Table in Two Hands by Ayse Simsek Caglar | | 294 |
| 14 | | Negotiating Identities: Media Representations of Different Generations of Turkish Migrants in Germany by Lale Yalcin-Heckmann | | 308 |
| | | Afterword: Recognising the Everyday by Martin Stokes | | 322 |