This guide for executives looking for ways to exploit the opportunities - and avoid the dangers - presented by the integration of Europe into a single market brings together insights and advice from the faculty of INAED, a leading European business school
Part 1 Setting the stage - European business before 1992: evolution of the single market, S.G.Makridakis, M.Bainbridge; competition and competitors - how the European community compares with the United States and Japan, S.G.Makridakis; politics and econom