Public Relations: The Profession and the Practice (Int l Ed)

Public Relations: The Profession and the Practice (Int l Ed)

Yazar : Dan L. Lattimore Otis W. Baskin Suzette T. Heiman Elizabeth L. Toth
Yayınevi : Mcgraw-Hill Education / Asia
ISBN : 9780071310727
Baskı yılı : 2012
Sayfa sayısı : 448
Stok durumu : Tükendi   
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and e
Preface About the Authors Part I: THE PROFESSION Chapter 1. The Nature of Public Relations Chapter 2. The History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Law and Ethics Part II: THE PROCESS Chapter 5. Research: U