Strategic Management of Technological Innovation

Strategic Management of Technological Innovation


Yazar Melissa A Schilling
Yayınevi McGraw-Hill Higher Education
ISBN 9780071259422
Baskı yılı 2007
Sayfa sayısı 312
Stok durumu Tükendi   

"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schillings approach synthesizes the major res
1. Introduction Part One: Industry Dynamics of Technological Innovation 2. Sources of Innovation 3. Types and Patterns of Innovation 4. Standards Battles and Design Dominance 5. Timing of Entry Part Two: Formulating Technological Innovation Strategy