Essentials of Services Marketing

Essentials of Services Marketing


Yazar Christopher H. Lovelock Jochen Wirtz Dr Patricia Chew
Yayınevi Pearson Education
ISBN 9789810679958
Baskı yılı 2008
Sayfa sayısı 600
Ağırlık 1.18 kg
Edisyon 1
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text?s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.

Preface
Acknowledgements
Part I Understanding Service Products, Consumers and Markets 2
Chapter 1 Introduction to Services Marketing 4
Why Study Services? 6
Services Dominate the Economy in Most Nations 6
Most New Jobs are Generated by Services 7
Powerful Forces are Transforming Services Markets 9
What are Services? 12
Services Offer Benefits Without Ownership 12
Four Broad Categories of Services 15
Definitions of Service 19
Services Pose Distinctive Marketing Challenges 20
Expanded Marketing Mix for Services 22
The Traditional Marketing Mix of 4Ps Applied to Services 22
The Extended Services Marketing Mix for Managing the Customer Interface 22
A Framework for Developing Effective Service Marketing Strategies 25
Understanding Service Products, Consumers and Markets 26
Applying the 4Ps to Services 26
Managing the Customer Interface 26
Implementing Profitable Service Strategies 27
Chapter Summary 28
Chapter 2 Consumer Behavior in a Services Context 32
Customer Decision Making: The Three-Stage Model of Service Consumption 34
Prepurchase Stage 35
Need Awareness 35
Information Search 35
Evaluation of Alternatives 36
More...

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 273.38 TL
2 ay 141.47 TL 282.95 TL
3 ay 96.14 TL 288.42 TL
6 ay 51.26 TL 307.55 TL
9 ay 36.45 TL 328.06 TL
12 ay 29.50 TL 354.03 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 273.38 TL
2 ay 141.47 TL 282.95 TL
3 ay 96.14 TL 288.42 TL
6 ay 51.26 TL 307.55 TL
9 ay 36.45 TL 328.06 TL
12 ay 29.50 TL 354.03 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 273.38 TL
2 ay 141.47 TL 282.95 TL
3 ay 96.14 TL 288.42 TL
6 ay 51.26 TL 307.55 TL
9 ay 36.45 TL 328.06 TL
12 ay 29.50 TL 354.03 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 273.38 TL
2 ay 141.47 TL 282.95 TL
3 ay 96.14 TL 288.42 TL
6 ay 51.26 TL 307.55 TL
9 ay 36.45 TL 328.06 TL
12 ay 29.50 TL 354.03 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 273.38 TL
2 ay 141.47 TL 282.95 TL
3 ay 96.14 TL 288.42 TL
6 ay 51.26 TL 307.55 TL
9 ay 36.45 TL 328.06 TL
12 ay 29.50 TL 354.03 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 273.38 TL
2 ay 141.47 TL 282.95 TL
3 ay 96.14 TL 288.42 TL
6 ay 51.26 TL 307.55 TL
9 ay 36.45 TL 328.06 TL
12 ay 29.50 TL 354.03 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 273.38 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.