Economics: Global Edition

Economics: Global Edition


Yazar Michael Parkin
Yayınevi Pearson Education
ISBN 9780273754213
Baskı yılı 2011
Sayfa sayısı 864
Edisyon 10
Stok durumu Tükendi   

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include cont
Part I: Principles Endure In Times of Turmoil Chapter 1. The New World of Marketing Communication Chapter 2. Integrated Brand Communication Chapter 3. Brand Communication and Society Part II: Principle: Be True to Thy Brand Chapter 4. How Brand Commu