E-Marketing:International Edition

E-Marketing:International Edition


Yazar Judy Strauss ; Raymond Frost
Yayınevi Pearson Education
ISBN 9780132461849
Baskı yılı 2008
Sayfa sayısı 480
Edisyon 5
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.
Preface Part I: E-Marketing in Context Chapter 1: Past, Present, and Future Chapter 2: Strategic E-Marketing and Performance Metrics Chapter 3: The E-Marketing Plan Part II: E-Marketing Environment Chapter 4: A World of E-Marketing Opportunities Chapter 5: Ethical and Legal Issues Part III: E-Marketing Strategy Chapter 6: E-Marketing Research Chapter 7: Consumer Behavior Online Chapter 8: Segmentation And Targeting Strategies Chapter 9: Differentiation and Positioning Strategies Part IV: E-Marketing Management Chapter 10: Product: The Online Offer Chapter 11: Pricing: The Online Value Chapter 12: The Internet for Distribution Chapter 13: E-Marketing Communication Tools Chapter 14: New Digital Media Chapter 15: Customer Relationship Management Appendix A Internet Penetration Worldwide in 2007 Appendix B 50 Social Media Sites Every Marketer Needs Appendix C Glossary Appendix D References Index

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 128.50 TL
2 ay 66.50 TL 133.00 TL
3 ay 45.19 TL 135.57 TL
6 ay 24.09 TL 144.56 TL
9 ay 17.13 TL 154.20 TL
12 ay 13.87 TL 166.41 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 128.50 TL
2 ay 66.50 TL 133.00 TL
3 ay 45.19 TL 135.57 TL
6 ay 24.09 TL 144.56 TL
9 ay 17.13 TL 154.20 TL
12 ay 13.87 TL 166.41 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 128.50 TL
2 ay 66.50 TL 133.00 TL
3 ay 45.19 TL 135.57 TL
6 ay 24.09 TL 144.56 TL
9 ay 17.13 TL 154.20 TL
12 ay 13.87 TL 166.41 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 128.50 TL
2 ay 66.50 TL 133.00 TL
3 ay 45.19 TL 135.57 TL
6 ay 24.09 TL 144.56 TL
9 ay 17.13 TL 154.20 TL
12 ay 13.87 TL 166.41 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 128.50 TL
2 ay 66.50 TL 133.00 TL
3 ay 45.19 TL 135.57 TL
6 ay 24.09 TL 144.56 TL
9 ay 17.13 TL 154.20 TL
12 ay 13.87 TL 166.41 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 128.50 TL
2 ay 66.50 TL 133.00 TL
3 ay 45.19 TL 135.57 TL
6 ay 24.09 TL 144.56 TL
9 ay 17.13 TL 154.20 TL
12 ay 13.87 TL 166.41 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 128.50 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.