B2B Digital Marketing:Using the Web to Market Directly to Businesses

B2B Digital Marketing:Using the Web to Market Directly to Businesses

Yazar : Michael Miller
Yayınevi : Pearson Education
ISBN : 9780789748874
Baskı yılı : 2012
Sayfa sayısı : 368
Ağırlık : 0.50 kg
Edisyon : 1
Stok durumu : Tükendi   
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, theres a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading dig
Introduction 1 I PLANNING 1 Understanding Digital Marketing 5 What Is Digital Marketing? ...6 Why Digital Marketing Matters for B2B ...6 Digital Marketing Keeps You Competitive ...7 Digital Marketing Is Becoming More Prevalent...8 Digital Marketing