Strategies for E-Business: Concepts and Cases

Strategies for E-Business: Concepts and Cases


Yazar Prof Tawfik Jelassi Dr Albrecht Enders
Yayınevi Pearson Education
ISBN 9780273710288
Baskı yılı 2008
Sayfa sayısı 664
Ağırlık 1.27 kg
Edisyon 2
Stok durumu Tükendi   

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sha
List of exhibits
Preface (including Guided Tour of the book) <