Basic Marketing Research (International Edition)

Basic Marketing Research (International Edition)

Yazar : Naresh K. Malhotra
Yayınevi : Pearson Education
ISBN : 9780132570183
Baskı yılı : 2011
Sayfa sayısı : 672
Ağırlık : 1.25 kg
Edisyon : 4
Stok durumu : Tükendi   
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Part 1: Introduction and Early Phases of Marketing Research Chapter 1 Introduction to Marketing Research Chapter 2 Defining the Marketing Research Problem and Developing an Approach Part 2: Research Design Formulation Chapter 3 Research Design Chapte