By 2015, China may well have the worlds largest economy. In The Chinese Century, Oded Shenkar shows how China is restoring its imperial glory by infusing modern technology and market economics into a non-democratic system controlled by the Communist party and bureaucracy. Shenkar shows why Chinas quest for global success differs radically from predecessors such as Japan, India, and Mexico...why it represents a fundamental restructuring of the global business system...and why it will transform the roles of participants in the global economy. He previews tomorrows new competitive ground rules, terms of employment, and consumption patterns, and shows how Chinese ascendancy is redrawing political, economic, and social battle lines. Learn why the U.S. is most vulnerable to Chinas ascent...how Chinas disregard for intellectual property creates sustainable competitive advantage...how Chinas growth impacts global businesses and individual purchasing decisions. Above all, Shenkar shows what you must do to survive and prosper in "The Chinese Century."
About the Author. 1. The Dawn of the Chinese Century. China in the Global Economy. Resources and Capabilities. The Synergies of Greater China . Coming to America . The Chronic Importer. The Naive Trader (or the One with More to Lose). Follow the Curve. Foreign-Generated and "Self-Inflicted" Imports. The Currency Play. China Takes on the World. The Worlds Factory. The Export Imperative. Where the Jobs Are. A Consumer Paradise . The Coming Realignment. 2. The Middle Kingdom. An Imperial (But Not Imperialist) Heritage. The Imperial Bureaucracy. China and Its Neighbors. The Imperial Imprint. The Modern Era: China and the Foreign Powers. The Shadow of Humiliation. China Under Communism. The Communist Imprint. The Reform Period. Lofty Aspirations. National Symbols. Political Aspirations. Economic Aspirations. 3. Like No Other. Is China a New Japan ? Analogies of Response. Japan , China , and the Limits of Analogy. The Innovation Imperative. Dragons, Large and Small. Hong Kong . Taiwan . Singapore . South Korea . The Asian Crisis, Misinterpreted. China and India : A Tale of Two Nations. 4. From Socks to Aircraft. The Technology Legacy. Inventions But No Science . The Price of Falling Behind. Technology by Decree: The Central Planning Legacy. Climbing the Technology Ladder. Leveraging Foreign Investment. Technology Transfer Incentives. Learning from the Barbarians. Indigenous Innovation: Still a Dream. Developing Research Capabilities. Upgrading China s "Humanware". Transforming the Educational System. The Return of the "Turtles". Bringing Technology to the Enterprise . OEM, ODM, OBM. Technology as a Freebie. 5. The Two-Dollar Rolex. Yankee Footprints. Piracy, Counterfeiting, and the Like. The Costs and Benefits of Knock-Offs. An Industry in the Making. Institutional and Legacy Factors. The Organization of Fake Production. Pirating "Digitized" Products. The Enforcement Failure. The Globalization of Piracy and Counterfeiting. Going Forward. Navigating Pirate Seas . 6. The Business Challenge. Industry Tales. America s Clothier. Furniture from Afar. The Geography of the China Impact. Holding Its Own: The European Union. The Invasion of Japan . Mexico Undone. Friends and Foes: ASEAN and Beyond. Whats Coming. Preparing for the Chinese Century. A New Game Plan. If You Cant Beat Them. 7. East, East, and Away: Where the Jobs Are. Job Migration: Myth and Fact. Job Migration and Job Losses. In Context. Who Benefits. Macro Promise, Micro Reality. The Economics of Job Migration - Here We Go Again? China and the Global Labor Market. China s Job Impact. Is Your Job in Jeopardy? Politics and Policies. Navigating the New Job Landscape. Up (or Down) the Ladder. 8. A TV from Sichuan . The Factory to the World Meets the Consumer of the World. The Nation of Wal-Mart. A Level Playing Field. Pricing. Would You Buy a Chinese Product? China and the Brand. Is "Buy American" Returning? 9. China Rising. Misplaced Analogies. The Tortoise and the Hare. China and the World Trade Organization. Scenarios for the Future. Soft Landing. Hard Landing. Fault Lines. Nations and States. Global Battle Lines. Epilogue. Endnotes. Index.