Consumer Behavior

Consumer Behavior


Yazar Leon Schiffman Leslie Kanuk
Yayınevi Pearson Education
ISBN 9780137006700
Baskı yılı 2009
Sayfa sayısı 600
Ağırlık 1.22 kg
Edisyon 10
Stok durumu Tükendi   

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate and graduate consumer behavior courses. The text t
Chapter 01 Consumer Behavior: Its Origin and Strategic and Applications Chapter 02 Introduction to the Consumer Research Process Chapter 03 Market Segmentation Chapter 04 Consumer Motivation Chapter 05 Personality and Consumer Behavior Chapter 0