Business Marketing Management: A Strategic View of Industrial and Organizational Markets (MacMillan Profiles)

Business Marketing Management: A Strategic View of Industrial and Organizational Markets (MacMillan Profiles)


Yazar Michael D. Hutt Thomas W. Speh
Yayınevi South-Western
ISBN 9780030291791
Baskı yılı 2000
Sayfa sayısı 750
Ağırlık 0.50 kg
Edisyon 7
Stok durumu Tükendi   

Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a mana