Marketing w/ OLC and Premium Content: WITH OLC AND Premium Content

Marketing w/ OLC and Premium Content: WITH OLC AND Premium Content


Yazar Michael J Etzel Orville C Walker William J Stanton
Yayınevi McGraw-Hill Higher Education
ISBN 9780071108355
Baskı yılı 2006
Sayfa sayısı 728
Edisyon 14
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

"Marketing, 14/e", by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
Part I: Nature and Scope of Marketing 1. The Field of Marketing 2. The Dynamic Marketing Environment 3. Global Markets and Marketing Part II: Identifying and Selecting Markets 4. Consumer Markets and Buying Behavior 5. Business Markets and Buying Behavior 6. Market Segmentation, Targeting and Positioning 7. Marketing Research and Market Information Part III: Product 8. Product Planning and Development 9. Product-Mix Strategies 10. Brands, Packaging, and Other Product Features 11. Services Marketing Part IV: Price 12. Price Determination 13. Pricing Strategies Part V: Distribution 14. Channels of Distribution v15. Retailing 16. Wholesaling and Physical Distribution Part VI: Promotion 17. Integrated Marketing Communications 18. Personal Selling and Sales Management 19. Advertising, Sales Promotion, and Public Relations Part VII: Managing the Marketing Effort 20. Strategic Marketing Planning 21. Marketing Implementation and Evaluation 22. Marketing and the Information Economy

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290,00 TL
2 ay 145,00 TL 290,00 TL
3 ay 101,98 TL 305,95 TL
6 ay 53,17 TL 319,00 TL
9 ay 37,06 TL 333,50 TL
12 ay 29,00 TL 348,00 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290,00 TL
2 ay 145,00 TL 290,00 TL
3 ay 101,98 TL 305,95 TL
6 ay 53,17 TL 319,00 TL
9 ay 37,06 TL 333,50 TL
12 ay 29,00 TL 348,00 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290,00 TL
2 ay 145,00 TL 290,00 TL
3 ay 101,98 TL 305,95 TL
6 ay 53,17 TL 319,00 TL
9 ay 37,06 TL 333,50 TL
12 ay 29,00 TL 348,00 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290,00 TL
2 ay 145,00 TL 290,00 TL
3 ay 101,98 TL 305,95 TL
6 ay 53,17 TL 319,00 TL
9 ay 37,06 TL 333,50 TL
12 ay 29,00 TL 348,00 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290,00 TL
2 ay 145,00 TL 290,00 TL
3 ay 101,98 TL 305,95 TL
6 ay 53,17 TL 319,00 TL
9 ay 37,06 TL 333,50 TL
12 ay 29,00 TL 348,00 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290,00 TL
2 ay 145,00 TL 290,00 TL
3 ay 101,98 TL 305,95 TL
6 ay 53,17 TL 319,00 TL
9 ay 37,06 TL 333,50 TL
12 ay 29,00 TL 348,00 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 290,00 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.